We are a Ghanaian company poised on helping you drink water the right way. Water is a necessity to human survival, however the way you drink should not affect the earth's survival and this is why we are here. We are creating a network of smart refill stations across universities, institutions and cities to give you a superior water drinking experience less the cost with ZERO plastic. Our service comes with the Ruwa App that shows you the nearest refill station and allows you to track the amount of plastic you've ditched from refilling
The founders, Hannah Dorkenu, Ayebila Avoka, Mumuni Mohammed and Kwabena Ankrah worked on the idea during this year's Africa Impact Initiative Incubator. The idea received funding and expert coaching to prototype our solution and pilot it to validate market demand for scaling. We are creating a pilot network in one location in Accra and from there hope to expand our network to 100 strategic locations in Accra. Ghana by February 2021.
We're addicted to bottled and sachet water, and it's a very costly habit. Ghana produces an estimated 1.7Million tons of plastic waste per year. With our 2% per annum population growth rate, this amount is set to triple in the next 5 years.
But what are we really getting every time we sell out Gh¢1 or more on bottled water? Glorified tap water, higher cost and tons of plastic waste in our landfills and oceans.
In urban West Africa, the bottled and sachet water industry emerged from street traders selling cups of water drawn from large containers to passers-by.
In the 1990s, these traders began selling water in plastic bags tied at the corners and from 2000, affordable machinery enabled both small-scale entrepreneurs and large corporations to heat-seal water in plastic sleeves.
This means plastic bottled and sachet water has been around for just 2 decades and yet, the havoc that it has wreaked within this period will be felt in the next 4 centuries.
Why? It takes over 400 years for a plastic bottle to decompose. And we recycle less than 1% of the thousands of tons of plastic packaged water produced every day.